AI search · GEO
People are asking AI tools for help choosing a business. I make your services, experience and practical details easier to find, understand and reference.
Part of my shared search setup · From $750 CAD
THE FACTS YOU PUT OUT THERE
Services, location & practical details
Your experience & real examples
Useful answers, in your own words
Clear. Consistent. Yours.
Your business offers the service you’re looking for in your area.
Your service page explains who it’s for, how it works and what to expect, with examples to help you decide.
Google AI search ChatGPT Bing Copilot
What is GEO?
GEO stands for generative engine optimization. It means making your business easy for AI tools like ChatGPT, Perplexity, Gemini and Google’s AI Mode to find, understand and recommend.
When someone asks an AI tool “who’s the best sports chiropractor downtown?”, it reads pages from around the web and writes an answer. GEO is the work that helps your business be part of that answer.
SEO helps you show up in a list of links. GEO helps you show up in the answer. They share the same foundations, which is why I cover both together.
AI tools quote the facts you give them: what you do, where, for whom and how it works. I make those facts clear and easy to find on your site.
Credentials, listings, reviews and consistent business details help AI tools trust what your pages say. I tidy up the gaps.
AI answers change from run to run. I re-test the questions real customers ask and track what happens over time.
Start with something worth finding
A useful answer starts with useful information. I work with what you actually do, know and offer.
Built on the same foundations as SEOWhat do you offer? Who is it for? What does it cost? I improve answers on existing pages using facts you can stand behind.
Check whether search tools can reach and read your important pages, including relevant crawler settings and internal links.
Bring together your genuine experience, service details and relevant examples. Keep your business facts consistent across the sources you control.
Case study
Action Sports Clinic is a downtown Calgary sports chiropractic, physiotherapy and custom bracing clinic. I ran a GEO project for the clinic, then re-tested the same kinds of questions patients ask AI tools.
Also #1 on Brave, the search engine Claude uses, for “sports chiropractor downtown Calgary” (12 Oct 2026).
Baseline on 14 Sep 2026, the work ran from late September to 9 October, and the results were measured 7–12 October. That’s about four weeks from baseline to results.
By AI tool
Share of answers that named the clinic, 14 Sep vs 7–12 Oct 2026.
The September round asked 2 questions per tool; the October rounds asked more (2 to 7 per tool per day). Gemini is still the weakest tool for this client. The work is ongoing and measured honestly.
Same tool, same question
Google AI Mode: “best sports chiropractor in Calgary”
Perplexity: “where can I get a custom ACL knee brace in Calgary”
ChatGPT and Perplexity live test
Where the clinic ranks now
Latest result for each patient question, 9–16 Oct 2026.
| Patient question | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Custom ACL knee brace in Calgary | #1 | #2 | #1 | #3 |
| Sports injury clinic downtown, direct billing | #2 | #1 | #1 | #1 |
| Downtown Calgary physio, no referral | #4 | #2 | #1 | #1 |
| Best sports chiropractor in Calgary | #4 | Not named | Not named | #2 |
| Best sports physiotherapy clinic in Calgary | #5 | #5 | Not named | Not named |
| Top sports medicine clinics in Calgary 2026 | #5 | #8 | Not named (top 5 shown) | Not tested |
Strongest where the clinic is genuinely specialised: bracing, downtown and direct billing. Weakest on broad “best of” questions, where the clinics ahead mostly have more Google reviews (roughly 160 to 650, vs the clinic’s 145). Reviews are the next lever. Gemini’s result for the downtown physio question is from a re-test on 16 Oct 2026.
What AI tools now say
AI tools quote the facts you give them. Once the clinic’s pages stated clear, specific facts, the AI answers started repeating them.
“Best for sports-related ACL injuries”
Ranked #1, 9 Oct 2026“Best match overall”
Ranked the clinic’s chiropractor first, citing his sports-chiropractic fellowship, 9 Oct 2026. Before the work, ChatGPT didn’t connect that credential to the clinic.Ranked #1, repeating the facts from the rebuilt bracing page almost word for word: brands, about 10 business days, no referral, invoices for insurance.
12 Oct 2026“Operating in the core of downtown since 1999”
Ranked #1, using wording from the updated site, 12 Oct 2026“States no referral is required and offers direct billing to most plans”
Quoted the site directly, 9 Oct 2026What I did
I ran the questions real patients ask in ChatGPT, Perplexity, Gemini, Google AI Mode and Brave, and logged who got recommended and why. I reviewed the site and directory listings, benchmarked 7 local competitors and turned it all into a prioritised 27-task plan.
Structured data (medical clinic and FAQ schema, passing Google’s Rich Results Test), an llms.txt file, the sitemap in robots.txt, sitemaps submitted to Google and Bing, fixed page titles and 12 off-topic posts removed from search. I confirmed AI crawlers, including Claude’s, can read the site.
Every service page and the bracing pages now open with a short, direct answer and an FAQ, with the concrete facts AI tools quote: brands, turnaround times, no referral needed and which insurers are direct billed.
I got a clinician’s professional-college listing corrected so AI tools could link his sports-chiropractic credential to the clinic, fixed Google hours and made the founding date consistent (“since 1999”) everywhere.
A tracking sheet logs every question, tool, date and position, with monthly re-tests. The next one is in early November and will add Claude.
Timeline
Start with an audit. It shows where you stand today and what to fix first.
GEO audit
A GEO audit shows how AI tools talk about your business today, what they can and can’t find, and what to fix first. It’s the same first step I took with Action Sports Clinic, sized for a small or medium-sized business.
If you go ahead with the $750 setup within 30 days, the audit fee is credited toward it.
I run the questions real customers ask in ChatGPT, Perplexity, Gemini and Google AI Mode, and log who gets recommended and why.
I check your pages, business profile and directory details for what AI tools can read, quote and trust, and where the gaps are.
I look at who is being recommended instead of you, and what they’re doing that you’re not.
Plain-language findings and a ranked to-do list, so you know what to fix first, whether you do it yourself or hire me.
A useful view of progress
AI answers change. I bring together the data available to your business, explain its limits and use it to decide what to improve next.
A question check is a snapshot, not a universal ranking.
Search & AI, together
SEO and AI search overlap. Start with the foundations, then choose the level of ongoing help that fits.
A focused project, with the details agreed before I begin.
For a business with good content that needs steady attention.
More hands-on improvements to your existing website and local presence.
Choose Light or Active. Both cover SEO and AI search, and both are optional, month-to-month plans.
Profile updates apply to one eligible business profile. You approve public updates and replies.
New pages, articles, full rewrites, extra locations, major repairs and paid tools are separate.
Already set up? I quote only the additional work needed.
A few practical questions
Clear expectations make
for a better working relationship.
GEO stands for generative engine optimization: helping your business information be discovered and understood in AI-generated search answers. It overlaps heavily with SEO. Clear pages, accessible information and evidence for your claims are useful to both people and search systems.
The foundations are shared. AI-focused work pays particular attention to the questions people ask, whether answers have enough context, which sources can support them and what referral or citation data is available. It is part of my shared search service, not a second bill for the same website fixes.
The same shared setup as SEO: from $750 CAD for up to five existing core pages and one eligible business profile, with optional Light support at $300 CAD/month or Active at $600 CAD/month covering both. Active adds more hands-on work on existing pages and your local presence. If your foundations are already in place, I review them and quote only the additional work. Extra content, complex repairs and larger sites are scoped separately.
No. Answers and sources vary by question, platform, location and time. I can improve the information available about your business, but I cannot buy, control or guarantee a recommendation or citation.
I review search performance, AI referral visits and citation reports where available. Bing provides citation data for its supported AI experiences; Google includes its AI search traffic within overall Web performance in Search Console. A small set of repeatable question checks adds context, but does not measure everyone’s results. I also look at enquiries when tracking is available.
No separate profile is needed for AI search. Google says its AI search features need no special AI files or markup. I check the relevant search access settings and improve your existing content. A Google Business Profile is useful for eligible local businesses, but is not a requirement for every business or AI platform.
Light at $300 CAD/month includes checks across search and AI, a review of your business details, one targeted page improvement or small technical fix, and a short report. Active at $600 CAD/month includes the same checks and report, with up to three targeted improvements in total, up to two relevant updates to one eligible business profile, up to five review-reply drafts and a 30-minute monthly review. You approve public updates and replies. Neither plan includes a quota of new pages or articles. Choose one plan; both are month to month and can be cancelled before the next billing period. Additional work is quoted separately, and discounted longer terms are available on my pricing page.
For Action Sports Clinic, it was about four weeks from the 14 Sep 2026 baseline to the results measured 7–12 Oct. Every business is different and AI answers vary from run to run, so I can’t promise a timeline or a ranking.
ChatGPT, Perplexity, Gemini and Google AI Mode, plus Brave search. Claude joins the tracking in the next round of re-tests.
No. My approach is organic only: no paid listings, pay-to-list directories or fake reviews.
Let’s start with your business
Send me your website and a little about what you do.
I’ll look at what’s there and suggest a sensible next step.