Email marketing
Your best customers are the ones you already have.
A welcome sequence that runs itself and a monthly note worth reading. Email is the only audience you own outright — no algorithm decides who sees it, and it costs nothing per send.
Welcome. Here’s what to expect.
Right away
Thanks for joining. Two quick things before your first visit…
How to pick the right one
Day 3
Most people choose on price. Here’s what to look at instead…
A small thank-you
Day 10
Since you’ve been reading along, here’s 15% off your first…
What’s new this month
Monthly
New hours, a new face on the team, and one thing we learned…
In short
Joelle sets up email marketing for small businesses: a welcome sequence that sends automatically when someone signs up, a monthly newsletter written in the owner's voice, and the list, forms and reporting behind it. She works in Klaviyo for stores and Mailchimp or MailerLite for service businesses.
What’s included
What you get.
Every project, as standard. Nothing here is an add-on.
01
A welcome sequence that runs itself
Three or four emails that go out automatically after someone joins. Written once, sent forever. This is usually the highest-earning thing on the whole list.
02
A monthly note worth reading
Not a sales blast. What's new, what you learned, one useful thing. Written in your voice, which mostly means it sounds like you talking.
03
Somewhere to actually sign up
A form on the site that isn't a pop-up screaming at people three seconds in, plus in-store or at-checkout capture where it fits.
04
Set up so it lands in the inbox
SPF, DKIM and DMARC configured on your domain. Skip these and Gmail quietly sends you to spam, and you never find out.
05
Reporting you can read
Opens, clicks, unsubscribes and revenue per email — in plain language, once a month, with what to change next.
06
Handed over, not held
The account is in your name. You can write and send one yourself any time, and I'll show you how.
Usually a good fit for…
- Stores with past customers who've never heard from them again
- Clinics and studios with a client list sitting in a spreadsheet
- Anyone paying for ads to reach people who already bought once
Email marketing — questions people ask
Which email platform should a small business use?
Klaviyo if you sell products on Shopify — it connects to your orders and can tell you what each email earned. Mailchimp or MailerLite for service businesses, where you mostly need a list and a monthly send. All three are free until a few hundred subscribers.
How often should I email my list?
Once a month, consistently, beats weekly for six weeks and then nothing. The welcome sequence handles the intense early period automatically, so the ongoing commitment is one email a month.
Is email marketing legal in Canada?
Yes, under CASL, but with real rules: you need consent, every email needs your business name and mailing address, and unsubscribing has to work within ten days. Fines are serious. Everything I set up is CASL-compliant by default — this isn't legal advice, but it's the standard setup.
I only have 80 email addresses. Is it worth it?
Usually yes, and more than social media at that size. Eighty people who gave you their email are worth more than a thousand followers who scrolled past you. It's also free to send at that list size.
What do I even write about every month?
We build a short list of recurring angles at the start — a seasonal note, a staff introduction, a common question you get asked, something new in the shop. Most people find they have a year's worth once they stop trying to be clever.
Also worth a look
Let’s talk about your business.
Tell me what you do and what you need. I’ll reply within a day, usually with a couple of questions and a rough idea of cost.