Selected work

A little of
my work.

A local clinic, an online store, and my own little corner of the internet. Different businesses. The same care in the details.

Case study · GEO

Getting a Calgary clinic recommended by AI.

For Action Sports Clinic, I ran a GEO project: making the clinic easier for ChatGPT, Perplexity, Gemini and Google’s AI Mode to find and recommend. I re-tested the same kinds of patient questions before and after.

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  • 38% → 77%Share of AI answers that named the clinic3 of 8 answers on 14 Sep 2026, vs 23 of 30 answers, 7–12 Oct 2026
  • 14 of 14AI answers that named the clinic in the 9 Oct re-testChatGPT, Perplexity and Google AI Mode, 9 Oct 2026
  • #1 in all fourAI tools testedFirst recommendation in ChatGPT, Perplexity, Gemini and Google AI Mode, each for at least one patient question, 9–12 Oct 2026

Small, hand-run tests of patient questions. AI answers vary from run to run, and no results are guaranteed.

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